Media kitData for September 2026. Updated every month.
Work with us

46K views per video. Six in ten viewers are over 45.

RV rodina is a Czech-language family travel channel. We publish one long-form travel video every week. Viewers stay for 12 minutes on average, and most of them watch on TV.

Our family with the Defender at a viewpoint above a lake
What you can count on
46K
views per video (median)
12:02
average view duration
63%
of viewers are over 45
66%
of watch time is on TV
Brands we have worked with
Hotels and stays
Featured in
12M
lifetime views on YouTube
Since 2020
making videos on YouTube
49 countries
travelled as a family
200+
paying supporters on HeroHero
YouTube · video performance

How many people will see your brand

Views of our last 14 videos (thousands)
above medianbelow median
35
70
162
34
35
52
27
43
69
50
66
40
62
41
4 Jul
11 Jul
18 Jul
25 Jul
1 Aug
8 Aug
12 Aug
15 Aug
22 Aug
29 Aug
5 Sep
12 Sep
19 Sep
26 Sep
46K median (dashed line)56K average162K best-performing video26K+ every video
94K
subscribers
468K
views in 28 days
12:02
average view duration
32 min
average video length
127
comments per video on average

As of 3 October 2026. The newest video is one week old. A new long-form video goes out every week.

YouTube · audience

Who is watching on YouTube

Viewer age
84%
of viewers are over 35
13–17
3.5%
18–24
1.3%
25–34
10.8%
35–44
21.0%
45–54
27.1%
55–64
19.3%
65+
17.0%
Where they watch
66% TV15% mobile14% computer5% tablet
Countries
69% Czechia23% Slovakia8% other
Gender
66% men34% women

Mature travellers 45+

Many have grown-up children and time to travel. They value storytelling, beautiful footage and a look into other cultures. Some follow in our footsteps, others travel with us from home.

Families and couples 25–44

They look for inspiration to travel more, kids included. They want real experience, family-friendly places and practical tips on gear and planning.

YouTube Analytics, last 28 days.

Instagram

On Instagram, our audience is mostly women

Our @rvrodina profile complements YouTube. The audience here is younger and 64% female.

12K
followers
333K
views in 30 days, including Facebook
13K
viewers in 30 days
6,795
interactions in 30 days
1,500
views per story
Who follows us
80%
of followers are aged 25–54
13–17
0.3%
18–24
2.0%
25–34
20.2%
35–44
33.0%
45–54
27.0%
55–64
11.9%
65+
5.7%
64% women36% men
YouTube and Instagram complement each other
Women
YouTube
34%
Instagram
64%
Under 45
YouTube
37%
Instagram
56%
Czechia and Slovakia
YouTube
92%
Instagram
95%
Views by format
Posts
181K
Stories
126K
Reels
26K

Instagram Insights, 3 Sep – 2 Oct 2026.

The family at a viewpoint above the sea and a city The family on a salt flat The family at a temple in Bali
Case study

Bluetti EU: an integration that hit its sales target

A recent integration for Bluetti EU. The campaign met its sales target and drew positive feedback from our fans.

48K+
views
13:40
average view duration
41%
video retention
1,600
likes
100+
comments
Ways to work together

What you can book with us

In-video integration

60 to 120 seconds inside a long-form video. We show the product in real use on the road.

Included: link in the description and in the pinned comment, QR code in the video, report after 30 days.

Dedicated video

A full video dedicated to your product, service or destination.

Included: jointly developed concept, link in the description and in the pinned comment, report after 30 days.

Long-term partnership

Three to six videos. The product travels with us and appears naturally on screen.

Included: regular integrations, category exclusivity, summary report.

Instagram

Reels, posts and stories on @rvrodina, on their own or alongside a video.

Included: your profile tagged, link in stories, report after 30 days.

How it works
1. Short brief
What you want to say, to whom and by when.
2. Integration proposal
We send you how and where the product will appear in the video.
3. Filming and publishing
You approve the sponsored segment before it goes live.
4. Report after 30 days
Views, watch time and link clicks.

Every partnership is tailored. Rates on request.

Travel plan

Where we are going and what we will film

Pick the season and topic that fit your product.

Now
Wandering through Indonesia
Autumn
Australian road trip
Winter
Europe by camper
Spring 2027
Scottish Highlands road trip
Summer 2027
Pamir motorcycle expedition

Let's make something meaningful together

Tell us what you are planning and we will find a format that fits your brand and our viewers.

Email
pavel (at) rvrodina.cz
Phone
+420 777 823 543 (WhatsApp, FaceTime)